Printer Friendly Version

Choosing a Topic

• Create an inventory of your skills
• Narrow down that list to the topics you are passionate about
• Choose the topic that most likely to have a wide and growing audience

Define your Target Market

• Find your competitors using search engines
• List some problems and challenges your target customer might face
• Think of 4-5 possible titles for your e-book
• Get other people's opinions on each title
• Post your titles on relevant forums to see which one people like best

The Ultimate Goal

Decide what you want to accomplish writing this e-book:

• a) Use it as an introductory product to a high-end product or service

(has to be of high quality and reasonable price, and you must have the back-end ready)

• b) Make it your primary product for your business

(should be a decent size e-book, with many extras, possibly a consultation included, can be mid-to-high price)

• c) Generate qucik profits selling reprint rights to this e-book

(topic must be able to support a large audience and be unique from your competition)

• d) Use it as a lead generation tool

(has to be free, enticing, and have very useful information)

Content Brainstorm

• Decide on the final topic and title for your e-book
• Write down everything you know about the subject
• Organize your list into sections, putting related points together
• Build your table of contents, with chapters and sections within chapters

Write Your E-Book

• Use your text editor or word processing program to write your book
• Spellcheck and re-read your book to ensure good flow
• Send it to your friends to read and ask for their testimonials

Design and Assemble

• Choose an e-book compiler
• Find good images for the interior of your e-book
• Put all the files and pages together and compile into an e-book

Build a Web Site To Sell Your E-Book

• Put a web site together
• Set up an online payment system to accept credit cards on your web site
• Password Protect your e-book files
• Write a sales copy - text for your web site
• Add bonuses, guarantee, list benefits of your e-book
• Get a cover for your e-book for a professional appearance

Time to Promote

Depending on what your "Ultimate Goal" is, your marketing methods may vary.

• Create a free demo (or a free chapter) of your e-book and allow your visitors download it & give away to others
• Set up an autoresponder to follow-up with them later to upsell your back-end product or service
• Write articles, place classified ads, submit to search engines, start a newsletter, etc.